Prior to 1990, Price Chopper was barely a player in the New England states, with only about a half dozen outlets in Massachusetts and Vermont. Under the newer prototype, the aisles were also placed back in the traditional vertical arrangement at the request of many customers who found the former layout confusing.ġ990s–2000s: Expansion into New England The updated concept had a greater emphasis on take-out and ready-to-eat meals, some featuring food courts with Price Chopper's own in-house branded concepts, including Roasters (rotisserie chicken no relation to Kenny Rogers Roasters), Bella Roma (pizza), Coyote Joe's (tacos and burritos), and the Bagel Factory. (This store closed on Jand was converted into a ShopRite.) This was Price Chopper's first store in the Mid-Hudson Valley market. In 1993, Price Chopper launched an updated version of the Super Center format with a South Hills Mall store in Poughkeepsie. In the late 1980s, Price Chopper changed its corporate logo featuring an axe cutting into a coin. Few Price Chopper stores still retain this layout today. These units were also known for their unconventional layouts, with aisles facing horizontally, or away from, the cash registers, rather than the traditional vertical arrangement with the aisles facing the cash register area. The Super Centers, which were state-of-the-art by 1980s standards, often featured full-service meat, seafood, and bakery departments, as well as pharmacies and banks (features new to supermarkets at the time). Another opened in the early 1980s in Latham, New York, and then an even-larger unit was constructed in Queensbury, New York in 1986. The first Price Chopper opened in the late 1970s in Oneonta, New York.

Price Chopper was an early innovator in the conversion of conventional stores to superstores and combination (food and drug) units, as well as operating stores that are open 24 hours a day. The chain dropped Green Stamps, slashed prices and, to reflect this new strategy, it re-branded to the name 'Price Chopper.' (The name 'Central Market' is now used as an upscale house brand, as well as for the floral department.) Price Chopper experienced continuing growth throughout the 1970s, opening new stores and upgrading old ones.ġ980s–1990s: Store modernization and expansion In the fall of 1973, Central Market changed its operating strategy. In 1951, it was one of the first grocery chains in the country to issue the well-known S&H Green Trading Stamps. In 1943, the Golub brothers bought out Joseph Grosberg's share of the company and formed the present parent company, the Golub Corporation. The concept was a success and they continued to open many more stores in the region. They gave all four stores the name Central Market. Grosberg, together with Russian Jewish immigrants Bernard and William Golub, partners in the Grosberg-Golub Corporation, opened the partnership's first supermarket (initially called Public Service Market) in Green Island, New York, followed by stores in Cohoes, Watervliet and Schenectady. In 1927, William Golub and his brother, Bernard, took over the wholesale grocery that their father, Lewis Golub, had opened in 1908 after emigrating from Russia. 1.4 2009–present: Growing greener, Market Bistro, and Market 32.1.3 1990s–2000s: Expansion into New England.1.2 1980s–1990s: Store modernization and expansion.

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